Attention is cheap. Engagement is gold. The value of cognitive effort.

Yesterday this video showed up on my YouTube recommendation feed. Benjamin Keep, PhD, JD – What makes something memorable? https://youtu.be/UW4EMIucmHs Judging by the title, initially I thought it’s about writing techniques, but apparently it’s specifically about learning. Fortunately, learning is still one topic I’m into and I had some time during a commute, so I…