Why messages don’t stick? The main problem is the “Curse of Knowledge”. The person sharing the idea has insider information that others don’t, so they have already framed the problem and understand its relevance. Six principles of stickiness: Simple. What’s your point? Say it. And shut up. Unexpected. Violate people’s expectations. Engage people’s curiosity over…
Category: Communication
How can we apply the SUCCESS Framework presented in Made to Stick and STEPPS presented in Contagious (summarised here) to the global crisis started by COVID-19? Global event filled with abstract ideas, invisible threats, and uncertainties. We are in deep shit partly because it’s difficult for us to properly grasp the scale and magnitude of…
Satu hal yang saya amati: saya lebih nyaman dalam komunikasi empat mata dibanding percakapan dengan jumlah peserta yang lebih dari dua. Entah kenapa saya merasa apa yang saya ingin katakan lebih “nyampe”. Ini terjadi di konteks profesional maupun pertemanan. Saya lebih luwes ketika ngobrol berdua dibanding bahkan tiga orang pun. Sebuah presentasi bisa belepotan kalau…
I have seen a couple of tweets lately along the lines of “hey, we are bad listeners, and here’s how to get better”. The premise is that we generally have two intentions by the time we speak: Venting / just want to get things out of our chests Looking for advice And the argument is…
Came across this article: https://status451.com/2016/01/06/splain-it-to-me/ Found these parts interesting: Whether the speaker concludes from the aforementioned interjection “This asshole thinks I’m dishonest” or “This person really loves my story” depends on shared culture–they just know what is meant, maybe without even knowing how they know–or on their heuristics leading them toward interpreting it as cooperative[3] rather…
Mau sharing aja tentang kerangka STEPPS ini. Bisa sebagai panduan dalam membuat konten atau branding yang viral atau populer secara sosial. Istilahnya panjat sosial / pansos ya hehehe. Setelah tau kerangka ini saya juga jadi punya lensa yang bisa dipakai untuk mengamati fenomena masyarakat apalagi di jejaring sosial. Video viral biasanya main di variabel Emotions…
Whether you’re a brand or a person, it feels great to be able to get your message across to as many people as possible. As a business, you reach more potential buyers or customers for your products and services. As a person, you feel recognised, validated, and a sense of belonging. People will argue that…
Three tendencies that hurt brief and clear communication: overexplaining underpreparing lack of clarity of the point you’re trying to get across Sources Joe McCormack (Author of Brief: Make a Bigger Impact by Saying Less) https://www.youtube.com/watch?v=_xOJ0fv-tQg
This is my personal book note / summary on Ron Ploof’s book: The Proverb Effect [1]. I first heard about the book after Tamsen Webster posted about it in her Instagram account[2]. It immediately caught my attention because I am semi-obsessed with the idea of articulation and improving my ability to communicate ideas in a succinct…