Why messages don’t stick? The main problem is the “Curse of Knowledge”. The person sharing the idea has insider information that others don’t, so they…
Category: Communication
How can we apply the SUCCESS Framework presented in Made to Stick and STEPPS presented in Contagious (summarised here) to the global crisis started by…
Satu hal yang saya amati: saya lebih nyaman dalam komunikasi empat mata dibanding percakapan dengan jumlah peserta yang lebih dari dua. Entah kenapa saya merasa…
I have seen a couple of tweets lately along the lines of “hey, we are bad listeners, and here’s how to get better”. The premise…
Came across this article: https://status451.com/2016/01/06/splain-it-to-me/ Found these parts interesting: Whether the speaker concludes from the aforementioned interjection “This asshole thinks I’m dishonest” or “This person really…
Mau sharing aja tentang kerangka STEPPS ini. Bisa sebagai panduan dalam membuat konten atau branding yang viral atau populer secara sosial. Istilahnya panjat sosial /…
Whether you’re a brand or a person, it feels great to be able to get your message across to as many people as possible. As…
Three tendencies that hurt brief and clear communication: overexplaining underpreparing lack of clarity of the point you’re trying to get across Sources Joe McCormack (Author of…
This is my personal book note / summary on Ron Ploof’s book: The Proverb Effect [1]. I first heard about the book after Tamsen Webster posted…