Procrastination in Creative Work. Why Don’t We Start?

Went into a bit of rabbit hole with Gary Vee’s videos last week. I have to admit I spent a couple of years being skeptical of him because of how popular and mainstream he is — just like Simon Sinek, Seth Godin, Liz Glbert, these big names whose brands have somewhat overpowered their message.

This is the first video that made me realise OK perhaps this guy is llegit: Gary talks about “Passive Income” & Online “Guru”.

Apparently his core message is more than “hustle”. It’s really around starting, taking actions, stop procrastinating, fight Resistance, break out of analysis paralysis, and just. start. doing.

These two videos hit me like a ton of bricks as I’ve been stuck in this cycle of self censoring and fear of judgement:

I love reading comment sections (also what’s fascinating about the internet in general): It’s a pool of people talking to themselves — either giving themselves encouragement, advice, things they wish they hear from other people, and virtue signalling. So it’s very interesting to see all the different ways Gary’s message struck a chord in people’s heads.

It’s fascinating to see how many people struggle with this.

Here’s some excerpts from One video Advice to a Young Man That Many of You Need














Why this phenomenon?

I noticed also that more people look for and consume content around “procrastination” than they are seeking on guide how to “be creative”.


So, why don’t we do? Why don’t we execute? Why we keep on planning, preparing, snoozing?

I guess it’s unrealistic and uncalibrated expectations.

We overestimate how difficult it is to start, and underestimate how long it will take.

How to start and keep doing? Well, just start and keep doing.

Also published on Medium.

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