Been reading Nancy Duarte’s book: Resonate.
Quick reference for structuring your presentations:
These four structures have contrast inherently built into them, and work for persuasive presentations:
- Problem-solution: Arrange information by stating the problem and then the solution. Establishing that there’s a problem helps convince people of the need for change.
- Compare-contrast: Arrange information according to how two or more things are different from or similar to one another. Insights surface when information is put into this context.
- Cause-effect: Arrange information to show the different causes and effects of various situations. This is effective when promoting action to solve a problem.
- Advantage-disadvantage: Arrange information into “good” or “bad” categories. This helps the audience weigh both sides of an issue.